landing page
复数形式
landing pages
1
登陆页面, 目标网页
(computing) the first webpage that appears in response to a click on a link
A landing page is a specific web page designed to direct visitors toward a particular action or goal, such as signing up for a newsletter, making a purchase, or learning more about a product or service. It is often the first page a user sees after clicking on an online advertisement, email link, or search result. Landing pages are usually focused and simple, with clear instructions on what to do next and minimal distractions, helping guide visitors to complete a specific task. They are commonly used in marketing campaigns to increase conversions or gather leads.
- The landing page includes a sign-up form for users interested in receiving product updates via email.
登陆页面包括一个注册表格，供有兴趣通过电子邮件接收产品更新的用户使用。
- Effective landing pages use clear headlines and compelling visuals to capture visitor attention.
有效的着陆页使用清晰的标题和引人注目的视觉效果来吸引访问者的注意力。
- A/B testing helps marketers optimize landing page performance by testing different layouts and content.
A/B测试通过测试不同的布局和内容，帮助营销人员优化落地页的性能。
- Landing page conversion rates indicate how well a campaign or promotion resonates with its target audience.
着陆页转化率表明活动或促销与目标受众的共鸣程度。
- The call to action on the landing page encourages visitors to request a free trial of the software.
登陆页面上的行动号召鼓励访客申请软件的免费试用。